Entrepreneurs don’t have time for steep learning curves. They need to see value instantly. Many struggle to trust external advice, while coaches worry about working with inexperienced founders. Engagement was another challenge, entrepreneurs are busy, and interactions had to feel effortless rather than like another task on their plate.

Business verification could take up to 48 hours, delaying purchases. Without purchase order support, many businesses struggled to integrate Overstock into their workflow. Some needed multiple accounts to manage orders efficiently. To solve this, we streamlined account management, made reordering effortless, and prioritized a reliable fulfillment system that businesses could trust.

Users were hesitant to leave familiar apps, especially when integration issues led to missing content and a disjointed experience. Compared to larger platforms, features felt lacking. To win them over, we focused on stability, a frictionless shopping flow, and built-in communication tools that kept buyers and sellers connected in real time.

Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.

RSVPing shouldn’t be a chore, it should be an experience. We made event discovery dynamic with clear categories, user-generated content, and fair pricing that removed the frustration of hidden fees.

Typing out a problem isn’t always easy. Users struggled with phrasing, felt frustrated by robotic responses, and endured long waits for support. Our solution? A chatbot that listens, understands, and adapts.

The old onboarding process felt like a roadblock. Users struggled to shop as guests, and new features had to be integrated smoothly. The solution? A frictionless flow that made shopping intuitive from the start.

Inbox fatigue is real. We balanced stunning design with sharp, concise messaging to keep readers interested. Mobile-friendliness was non-negotiable. Every email had to look flawless, no matter the screen.

Users craved simplicity. We examined existing assets, leveraged Adobe Analytics data, and refined content and design to streamline the credit card journey. The result? A seamless experience where financial details are clear, benefits are engaging, and decisions feel effortless.

Every department had a different story. From marketing to support, we uncovered unique challenges each team faced, weaving insights into a journey that felt cohesive. Navigation, brand identity, and value perception all played key roles in reshaping the Overstock experience.