Cody Scott
Design portfolio
Available
Increased conversion rates by reducing checkout friction
Improved mobile checkout performance
Improved mobile checkout performance
Improved mobile checkout performance
Interaction Design
Interaction Design
Interaction Design
CommentSold
CommentSold
CommentSold
6 months
6 months
6 months
Retail Tech
Retail Tech
Retail Tech
Context
As the lead designer for the mobile app's consumer experience, my initial focus was enhancing the onboarding process to facilitate guest users' shopping experience before account creation. Conducting a heuristic analysis of the current onboarding user flow, I identified potential areas for improvement. Additionally, insights from user interviews were leveraged to inform the optimization efforts.
Context
As the lead designer for the mobile app's consumer experience, my initial focus was enhancing the onboarding process to facilitate guest users' shopping experience before account creation. Conducting a heuristic analysis of the current onboarding user flow, I identified potential areas for improvement. Additionally, insights from user interviews were leveraged to inform the optimization efforts.
Context
As the lead designer for the mobile app's consumer experience, my initial focus was enhancing the onboarding process to facilitate guest users' shopping experience before account creation. Conducting a heuristic analysis of the current onboarding user flow, I identified potential areas for improvement. Additionally, insights from user interviews were leveraged to inform the optimization efforts.
Stack
Market & Business Vision
Balancing ease of use with data collection was a challenge. Users needed a simple flow, but shifting from guest to registered status required careful integration to maintain personalization without disruption.
Market & Business Vision
Balancing ease of use with data collection was a challenge. Users needed a simple flow, but shifting from guest to registered status required careful integration to maintain personalization without disruption.
Market & Business Vision
Balancing ease of use with data collection was a challenge. Users needed a simple flow, but shifting from guest to registered status required careful integration to maintain personalization without disruption.
Design Goals
Shopping before signing up should feel effortless. We revamped onboarding for guest users, streamlining the path to purchase while ensuring frictionless transitions when they decided to create an account.
Design Goals
Shopping before signing up should feel effortless. We revamped onboarding for guest users, streamlining the path to purchase while ensuring frictionless transitions when they decided to create an account.
Design Goals
Shopping before signing up should feel effortless. We revamped onboarding for guest users, streamlining the path to purchase while ensuring frictionless transitions when they decided to create an account.
User Insights & Behavioral Patterns
The old onboarding process felt like a roadblock. Users struggled to shop as guests, and new features had to be integrated smoothly. The solution? A frictionless flow that made shopping intuitive from the start.
User Insights & Behavioral Patterns
The old onboarding process felt like a roadblock. Users struggled to shop as guests, and new features had to be integrated smoothly. The solution? A frictionless flow that made shopping intuitive from the start.
User Insights & Behavioral Patterns
The old onboarding process felt like a roadblock. Users struggled to shop as guests, and new features had to be integrated smoothly. The solution? A frictionless flow that made shopping intuitive from the start.
Artifacts
To make the mobile onboarding experience better, I wanted to figure out where we could make things smoother. I decided to do a heuristic analysis because it's something everyone, even those not deep into design, can get. Going through this analysis not only helped me spot areas for improvement but also got the product team on board with the changes we wanted to make for a friendlier user experience.
Artifacts
To make the mobile onboarding experience better, I wanted to figure out where we could make things smoother. I decided to do a heuristic analysis because it's something everyone, even those not deep into design, can get. Going through this analysis not only helped me spot areas for improvement but also got the product team on board with the changes we wanted to make for a friendlier user experience.
Artifacts
To make the mobile onboarding experience better, I wanted to figure out where we could make things smoother. I decided to do a heuristic analysis because it's something everyone, even those not deep into design, can get. Going through this analysis not only helped me spot areas for improvement but also got the product team on board with the changes we wanted to make for a friendlier user experience.
Deliverables
Following user interviews, heuristic analysis, and mapping the entire onboarding user flow, I chose these wireframes for testing. I incorporated design enhancements informed by the insights gathered from user interviews and the heuristic analysis.
Deliverables
Following user interviews, heuristic analysis, and mapping the entire onboarding user flow, I chose these wireframes for testing. I incorporated design enhancements informed by the insights gathered from user interviews and the heuristic analysis.
Deliverables
Following user interviews, heuristic analysis, and mapping the entire onboarding user flow, I chose these wireframes for testing. I incorporated design enhancements informed by the insights gathered from user interviews and the heuristic analysis.
Launch Screen
Browse CTA changed to "Continue as Guest"
Social login buttons moved to the launch screen
Account Creation
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Sign In
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Error Messaging
Contextual inline error messaging
Added password guidelines
Launch Screen
Browse CTA changed to "Continue as Guest"
Social login buttons moved to the launch screen
Account Creation
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Sign In
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Error Messaging
Contextual inline error messaging
Added password guidelines
Launch Screen
Browse CTA changed to "Continue as Guest"
Social login buttons moved to the launch screen
Account Creation
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Sign In
Improved navigation by adding logical page titles
Reduced cognitive load by removing social login buttons
Error Messaging
Contextual inline error messaging
Added password guidelines
Other designs from this project
PDP
Cart/Checkout
Special Offers During Lives
Redeeming Special Offers
Key Results & Takeaways
✨ Vanquishing Ghost Checkouts: The result? Fewer ghost checkouts and more users embracing the journey with open arms. The streamlined onboarding process became the key to unlocking genuine engagement and ushering users into the realm of account creation.
🚀 Account Registrations Soar: With a cleaner and swifter onboarding, our user base flourished. Account registrations soared, signaling not just a transaction but a relationship—forged through the alchemy of thoughtful design.
🌟 Heuristic Magic Unleashed: Armed with a keen eye for detail, a heuristic analysis of our onboarding flow illuminated areas screaming for improvement. We transformed insights into action, designing an onboarding experience that was more efficient.
🛍️ Guest Checkout, Simplified: At the same time, we put our energy into making the guest checkout experience a breeze—just like you'd want it. We kept things simple, easy to navigate, and more user-friendly. The result? A shopping journey that feels smoother and more positive, especially for those who prefer not to bother with creating an account.
Key Results & Takeaways
✨ Vanquishing Ghost Checkouts: The result? Fewer ghost checkouts and more users embracing the journey with open arms. The streamlined onboarding process became the key to unlocking genuine engagement and ushering users into the realm of account creation.
🚀 Account Registrations Soar: With a cleaner and swifter onboarding, our user base flourished. Account registrations soared, signaling not just a transaction but a relationship—forged through the alchemy of thoughtful design.
🌟 Heuristic Magic Unleashed: Armed with a keen eye for detail, a heuristic analysis of our onboarding flow illuminated areas screaming for improvement. We transformed insights into action, designing an onboarding experience that was more efficient.
🛍️ Guest Checkout, Simplified: At the same time, we put our energy into making the guest checkout experience a breeze—just like you'd want it. We kept things simple, easy to navigate, and more user-friendly. The result? A shopping journey that feels smoother and more positive, especially for those who prefer not to bother with creating an account.
Key Results & Takeaways
✨ Vanquishing Ghost Checkouts: The result? Fewer ghost checkouts and more users embracing the journey with open arms. The streamlined onboarding process became the key to unlocking genuine engagement and ushering users into the realm of account creation.
🚀 Account Registrations Soar: With a cleaner and swifter onboarding, our user base flourished. Account registrations soared, signaling not just a transaction but a relationship—forged through the alchemy of thoughtful design.
🌟 Heuristic Magic Unleashed: Armed with a keen eye for detail, a heuristic analysis of our onboarding flow illuminated areas screaming for improvement. We transformed insights into action, designing an onboarding experience that was more efficient.
🛍️ Guest Checkout, Simplified: At the same time, we put our energy into making the guest checkout experience a breeze—just like you'd want it. We kept things simple, easy to navigate, and more user-friendly. The result? A shopping journey that feels smoother and more positive, especially for those who prefer not to bother with creating an account.
Recent Work
Available for Work
Available for Work