Cody Scott
Design portfolio
Available
Transforming B2B Commerce with User Research
Opened new revenue stream
Opened new revenue stream
Opened new revenue stream
End to End Design
End to End Design
End to End Design
Overstock
Overstock
Overstock
3 months
3 months
3 months
Government Procurement
Government Procurement
Government Procurement
Context
My role encompassed conducting user interviews, preparing research reports, user journey mapping, conducting usability testing, wireframes and creating a design components.
Context
My role encompassed conducting user interviews, preparing research reports, user journey mapping, conducting usability testing, wireframes and creating a design components.
Context
My role encompassed conducting user interviews, preparing research reports, user journey mapping, conducting usability testing, wireframes and creating a design components.
Stack
Market & Business Vision
Breaking into the B2B e-commerce space meant carving out 1% market share in a year while ensuring seamless migration for existing users. Business verification was a must, adding security but also potential friction.
Market & Business Vision
Breaking into the B2B e-commerce space meant carving out 1% market share in a year while ensuring seamless migration for existing users. Business verification was a must, adding security but also potential friction.
Market & Business Vision
Breaking into the B2B e-commerce space meant carving out 1% market share in a year while ensuring seamless migration for existing users. Business verification was a must, adding security but also potential friction.
Design Goals
B2B shopping isn’t just bulk buying, it’s about efficiency, customization, and trust. We built a procurement tool from scratch that balances Overstock’s familiar design patterns with the unique needs of business buyers.
Design Goals
B2B shopping isn’t just bulk buying, it’s about efficiency, customization, and trust. We built a procurement tool from scratch that balances Overstock’s familiar design patterns with the unique needs of business buyers.
Design Goals
B2B shopping isn’t just bulk buying, it’s about efficiency, customization, and trust. We built a procurement tool from scratch that balances Overstock’s familiar design patterns with the unique needs of business buyers.
User Insights & Behavioral Patterns
Business verification could take up to 48 hours, delaying purchases. Without purchase order support, many businesses struggled to integrate Overstock into their workflow. Some needed multiple accounts to manage orders efficiently. To solve this, we streamlined account management, made reordering effortless, and prioritized a reliable fulfillment system that businesses could trust.
User Insights & Behavioral Patterns
Business verification could take up to 48 hours, delaying purchases. Without purchase order support, many businesses struggled to integrate Overstock into their workflow. Some needed multiple accounts to manage orders efficiently. To solve this, we streamlined account management, made reordering effortless, and prioritized a reliable fulfillment system that businesses could trust.
User Insights & Behavioral Patterns
Business verification could take up to 48 hours, delaying purchases. Without purchase order support, many businesses struggled to integrate Overstock into their workflow. Some needed multiple accounts to manage orders efficiently. To solve this, we streamlined account management, made reordering effortless, and prioritized a reliable fulfillment system that businesses could trust.
Artifacts
Picture a map that's not just a guide but a storyteller. Our discovery phase was way beyond numbers; it was like shining a light on your customer's journey. Every interaction, touchpoint, and decision, created a story that helped us understand what our customers are all about.
Artifacts
Picture a map that's not just a guide but a storyteller. Our discovery phase was way beyond numbers; it was like shining a light on your customer's journey. Every interaction, touchpoint, and decision, created a story that helped us understand what our customers are all about.
Artifacts
Picture a map that's not just a guide but a storyteller. Our discovery phase was way beyond numbers; it was like shining a light on your customer's journey. Every interaction, touchpoint, and decision, created a story that helped us understand what our customers are all about.
Deliverables
Our research showed that users favored searching by product number as it was the most efficient way to locate a product and reference it in their documentation. Therefore, we made product numbers more prominent on product cards to facilitate quicker access to the desired product.
Deliverables
Our research showed that users favored searching by product number as it was the most efficient way to locate a product and reference it in their documentation. Therefore, we made product numbers more prominent on product cards to facilitate quicker access to the desired product.
Deliverables
Our research showed that users favored searching by product number as it was the most efficient way to locate a product and reference it in their documentation. Therefore, we made product numbers more prominent on product cards to facilitate quicker access to the desired product.
Shopping Experience
On Boarding
Allow customers to sign up with consumer account info
Automatically convert existing B2C members to B2B
Search
Reduced clutter by removing redudant product promotions
Made product numbers more prominent on product cards
PDP
Emphasized SKU number
Emphasized product details
PDP Expanded
Emphasized product details relevant to b2b
Key feature
Shopping Experience
On Boarding
Allow customers to sign up with consumer account info
Automatically convert existing B2C members to B2B
Search
Reduced clutter by removing redudant product promotions
Made product numbers more prominent on product cards
PDP
Emphasized SKU number
Emphasized product details
PDP Expanded
Emphasized product details relevant to b2b
Key feature
Shopping Experience
On Boarding
Allow customers to sign up with consumer account info
Automatically convert existing B2C members to B2B
Search
Reduced clutter by removing redudant product promotions
Made product numbers more prominent on product cards
PDP
Emphasized SKU number
Emphasized product details
PDP Expanded
Emphasized product details relevant to b2b
Key feature
Procurement Tool
Procurement History
Spend Tracking
Order History
Order Details
Key Results & Takeaways
Our team used a range of design methods and techniques, including user flows, wireframes, and usability testing, to ensure that our design solutions were effective and met the needs of our users. We worked closely with our clients to gather feedback and make necessary adjustments throughout the design process, resulting in a highly refined and user-friendly UX.
In conclusion, identifying the key mental model early in our process allowed us to deliver a solution that was not only effective but also elegant and simple. Our focus on understanding the unique needs of B2B customers helped us to create a UX that was tailored to their specific needs, resulting in a solution that was well-received by our clients and their users.
Key Results & Takeaways
Our team used a range of design methods and techniques, including user flows, wireframes, and usability testing, to ensure that our design solutions were effective and met the needs of our users. We worked closely with our clients to gather feedback and make necessary adjustments throughout the design process, resulting in a highly refined and user-friendly UX.
In conclusion, identifying the key mental model early in our process allowed us to deliver a solution that was not only effective but also elegant and simple. Our focus on understanding the unique needs of B2B customers helped us to create a UX that was tailored to their specific needs, resulting in a solution that was well-received by our clients and their users.
Key Results & Takeaways
Our team used a range of design methods and techniques, including user flows, wireframes, and usability testing, to ensure that our design solutions were effective and met the needs of our users. We worked closely with our clients to gather feedback and make necessary adjustments throughout the design process, resulting in a highly refined and user-friendly UX.
In conclusion, identifying the key mental model early in our process allowed us to deliver a solution that was not only effective but also elegant and simple. Our focus on understanding the unique needs of B2B customers helped us to create a UX that was tailored to their specific needs, resulting in a solution that was well-received by our clients and their users.
Recent Work
Available for Work
Available for Work