Cody Scott
Design portfolio
Available
Designing an Online Retail Home Page
User-centered content strategy
User-centered content strategy
User-centered content strategy
Content Design
Content Design
Content Design
Overstock
Overstock
Overstock
3 months
3 months
3 months
E-commerce
E-commerce
E-commerce









Context
The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.
Context
The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.
Context
The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.
Stack









Market & Business Vision
Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.
Market & Business Vision
Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.
Market & Business Vision
Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.
Design Goals
A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.
Design Goals
A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.
Design Goals
A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.
User Insights & Behavioral Patterns
Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.
User Insights & Behavioral Patterns
Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.
User Insights & Behavioral Patterns
Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.
Artifacts
During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.
Artifacts
During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.
Artifacts
During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.
Deliverables
Deliverables
Deliverables
Home Page Web & Mobile
Landing page content grid
Landing page cart reminder
Product suggestion mods
Product suggestion mods
Home Page Web & Mobile
Landing page content grid
Landing page cart reminder
Product suggestion mods
Product suggestion mods
Home Page Web & Mobile
Landing page content grid
Landing page cart reminder
Product suggestion mods
Product suggestion mods
Landing page content grid
Landing page cart reminder
Product suggestion mods
Product suggestion mods
Key Results & Takeaways
I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.
Key Results & Takeaways
I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.
Key Results & Takeaways
I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.
Recent Work
Available for Work
Available for Work