Designing an Online Retail Home Page

User-centered content strategy

User-centered content strategy

User-centered content strategy

Content Design

Content Design

Content Design

Overstock

Overstock

Overstock

3 months

3 months

3 months

E-commerce

E-commerce

E-commerce

Context

The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.

Context

The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.

Context

The primary objective was to enhance the user experience and visual appeal of the Overstock.com home page. The project focused on redesigning the content structure and layout to optimize navigation, engagement, and overall usability for users.

Stack
Market & Business Vision

Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.

Market & Business Vision

Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.

Market & Business Vision

Striking a balance between visual appeal and performance was key. Success meant increasing conversions while prioritizing promotional content without overwhelming the shopping experience.

Design Goals

A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.

Design Goals

A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.

Design Goals

A home page should feel like a welcome mat, not a maze. We refined the content hierarchy, ensuring a seamless blend of business priorities and user-friendly design while maintaining a cohesive aesthetic.

User Insights & Behavioral Patterns

Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.

User Insights & Behavioral Patterns

Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.

User Insights & Behavioral Patterns

Users needed a clear path to discover promotions introduced with the redesign. Changes in information hierarchy and personalization-based product discovery ensured shoppers found what they needed effortlessly.

Artifacts

During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.

Artifacts

During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.

Artifacts

During the discovery phase, I wanted to check out what competitors were up to, carefully breaking down how our current content looks, and figuring out those breakpoints. This discovery work was critical to informing our design solutions.

Deliverables

Deliverables

Deliverables

Home Page Web & Mobile

Landing page content grid

Landing page cart reminder

Product suggestion mods

Product suggestion mods

Home Page Web & Mobile

Landing page content grid

Landing page cart reminder

Product suggestion mods

Product suggestion mods

Home Page Web & Mobile

Landing page content grid

Landing page cart reminder

Product suggestion mods

Product suggestion mods

Landing page content grid

Landing page cart reminder

Product suggestion mods

Product suggestion mods

Key Results & Takeaways

I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.

Key Results & Takeaways

I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.

Key Results & Takeaways

I contributed to the evolution of Overstock.com by redesigning its content structure and layout. The project not only addressed existing usability challenges but also positioned the platform for future growth and continued user satisfaction.

Cody Scott

Salt Lake City, UT

Email me at

cody@lrux.design

Let's Talk

I am always open to discuss your project, improve your online presence or help with your UX/UI design challenges.

© 2024 LRUX Design. All rights reserved.

Cody Scott

Salt Lake City, UT

Email me at

cody@lrux.design

Let's Talk

I am always open to discuss your project, improve your online presence or help with your UX/UI design challenges.

© 2024 LRUX Design. All rights reserved.

Cody Scott

Salt Lake City, UT

Email me at

cody@lrux.design

Let's Talk

I am always open to discuss your project, improve your online presence or help with your UX/UI design challenges.

© 2024 LRUX Design. All rights reserved.

Available for Work

Available for Work