Cody Scott
Design portfolio
Available
Designing a Customer Portal that Transformed Construction Order Management
Reduced routine status calls by up to 30%
Reduced routine status calls by up to 30%
Reduced routine status calls by up to 30%
End to End Design
End to End Design
End to End Design
Command Alkon
Command Alkon
Command Alkon
2 years
2 years
2 years
Construction Technology
Construction Technology
Construction Technology
Context
When I joined Command Alkon, my first project was designing the Customer Portal app, a 0→1 product aimed at giving construction materials buyers 24/7 visibility into orders, deliveries, and requests. At the time, managers relied heavily on phone calls to get updates, which created inefficiency and frustration.
Context
When I joined Command Alkon, my first project was designing the Customer Portal app, a 0→1 product aimed at giving construction materials buyers 24/7 visibility into orders, deliveries, and requests. At the time, managers relied heavily on phone calls to get updates, which created inefficiency and frustration.
Context
When I joined Command Alkon, my first project was designing the Customer Portal app, a 0→1 product aimed at giving construction materials buyers 24/7 visibility into orders, deliveries, and requests. At the time, managers relied heavily on phone calls to get updates, which created inefficiency and frustration.
Stack
Market & Business Vision
The Customer Portal launched as a self-service digital tool that cut unnecessary status calls by up to 30%, significantly reducing office interruptions and improving user satisfaction. The success of this project established greater trust in digital solutions among construction managers and positioned the portal as a key driver of adoption across the customer base.
Market & Business Vision
The Customer Portal launched as a self-service digital tool that cut unnecessary status calls by up to 30%, significantly reducing office interruptions and improving user satisfaction. The success of this project established greater trust in digital solutions among construction managers and positioned the portal as a key driver of adoption across the customer base.
Market & Business Vision
The Customer Portal launched as a self-service digital tool that cut unnecessary status calls by up to 30%, significantly reducing office interruptions and improving user satisfaction. The success of this project established greater trust in digital solutions among construction managers and positioned the portal as a key driver of adoption across the customer base.
Design Goals
The challenge was to design an experience that could present complex order and delivery data in context, so users—often juggling multiple jobsites—could quickly absorb critical details like truck ETAs, load information, and order statuses without confusion or guesswork.
Design Goals
The challenge was to design an experience that could present complex order and delivery data in context, so users—often juggling multiple jobsites—could quickly absorb critical details like truck ETAs, load information, and order statuses without confusion or guesswork.
Design Goals
The challenge was to design an experience that could present complex order and delivery data in context, so users—often juggling multiple jobsites—could quickly absorb critical details like truck ETAs, load information, and order statuses without confusion or guesswork.
User Insights & Behavioral Patterns
To deeply understand user needs, I conducted contextual inquiries on jobsites, shadowing construction managers and dispatchers. These sessions revealed that their most urgent pain points were tracking truck locations and verifying load accuracy, as delays had costly ripple effects. I translated these insights into design priorities, focusing on usability, clarity, and trust-building.
User Insights & Behavioral Patterns
To deeply understand user needs, I conducted contextual inquiries on jobsites, shadowing construction managers and dispatchers. These sessions revealed that their most urgent pain points were tracking truck locations and verifying load accuracy, as delays had costly ripple effects. I translated these insights into design priorities, focusing on usability, clarity, and trust-building.
User Insights & Behavioral Patterns
To deeply understand user needs, I conducted contextual inquiries on jobsites, shadowing construction managers and dispatchers. These sessions revealed that their most urgent pain points were tracking truck locations and verifying load accuracy, as delays had costly ripple effects. I translated these insights into design priorities, focusing on usability, clarity, and trust-building.
Artifacts
I began by defining the core problem, friction in accessing order status and mapped user flows that aligned with their real-world tasks. Working with product managers, SMEs, and engineers, I sketched initial concepts, tested information hierarchy, and iterated on layouts that prioritized visibility and ease of use.
Artifacts
I began by defining the core problem, friction in accessing order status and mapped user flows that aligned with their real-world tasks. Working with product managers, SMEs, and engineers, I sketched initial concepts, tested information hierarchy, and iterated on layouts that prioritized visibility and ease of use.
Artifacts
I began by defining the core problem, friction in accessing order status and mapped user flows that aligned with their real-world tasks. Working with product managers, SMEs, and engineers, I sketched initial concepts, tested information hierarchy, and iterated on layouts that prioritized visibility and ease of use.
Deliverables
The final portal launched with real-time order tracking, truck ETAs, and load details. Adoption exceeded expectations, with one customer cutting routine calls from 10 per day to just one. Across the board, construction managers reported increased clarity, reduced friction, and greater trust in the platform.
Deliverables
The final portal launched with real-time order tracking, truck ETAs, and load details. Adoption exceeded expectations, with one customer cutting routine calls from 10 per day to just one. Across the board, construction managers reported increased clarity, reduced friction, and greater trust in the platform.
Deliverables
The final portal launched with real-time order tracking, truck ETAs, and load details. Adoption exceeded expectations, with one customer cutting routine calls from 10 per day to just one. Across the board, construction managers reported increased clarity, reduced friction, and greater trust in the platform.
Before & After: Transforming the Customer Portal Experience
Dashboard | Active Deliveries at a Glance
Simplified layout so managers can scan truck statuses faster.
Clearer hierarchy highlights critical deliveries over secondary details.
Order Detail Page | Insights & Key Statistics
Visualized jobsite data with charts and KPIs for instant clarity.
Reduced cognitive load by grouping related stats into logical sections.
Order Details | Ticket List View
Reorganized ticket list to prioritize the most urgent updates.
Introduced color-coded status indicators for quick problem detection.
Ticket Details | Individual Ticket Breakdown
Expanded data presentation with maps, timestamps, and load details.
Standardized layouts make it easier to compare tickets side by side.
Before & After: Transforming the Customer Portal Experience
Dashboard | Active Deliveries at a Glance
Simplified layout so managers can scan truck statuses faster.
Clearer hierarchy highlights critical deliveries over secondary details.
Order Detail Page | Insights & Key Statistics
Visualized jobsite data with charts and KPIs for instant clarity.
Reduced cognitive load by grouping related stats into logical sections.
Order Details | Ticket List View
Reorganized ticket list to prioritize the most urgent updates.
Introduced color-coded status indicators for quick problem detection.
Ticket Details | Individual Ticket Breakdown
Expanded data presentation with maps, timestamps, and load details.
Standardized layouts make it easier to compare tickets side by side.
Before & After: Transforming the Customer Portal Experience
Dashboard | Active Deliveries at a Glance
Simplified layout so managers can scan truck statuses faster.
Clearer hierarchy highlights critical deliveries over secondary details.
Order Detail Page | Insights & Key Statistics
Visualized jobsite data with charts and KPIs for instant clarity.
Reduced cognitive load by grouping related stats into logical sections.
Order Details | Ticket List View
Reorganized ticket list to prioritize the most urgent updates.
Introduced color-coded status indicators for quick problem detection.
Ticket Details | Individual Ticket Breakdown
Expanded data presentation with maps, timestamps, and load details.
Standardized layouts make it easier to compare tickets side by side.
Key Results & Takeaways
This project not only improved user adoption but also drove measurable business impact. The redesigned Customer Portal was recognized as a 2024 Concrete Contractor Product of the Year, and new features like proactive order cancellation alerts gave managers time to remix and resell cement loads turning what was once lost revenue into reclaimed profit.
Key Results & Takeaways
This project not only improved user adoption but also drove measurable business impact. The redesigned Customer Portal was recognized as a 2024 Concrete Contractor Product of the Year, and new features like proactive order cancellation alerts gave managers time to remix and resell cement loads turning what was once lost revenue into reclaimed profit.
Key Results & Takeaways
This project not only improved user adoption but also drove measurable business impact. The redesigned Customer Portal was recognized as a 2024 Concrete Contractor Product of the Year, and new features like proactive order cancellation alerts gave managers time to remix and resell cement loads turning what was once lost revenue into reclaimed profit.
Recent Work
Available for Work
Available for Work