Cody Scott
Design portfolio
Available
Email Template Overhaul
~5% membership increase
~5% membership increase
~5% membership increase
Graphic Design
Graphic Design
Graphic Design
Overstock
Overstock
Overstock
1 month
1 month
1 month
Retail
Retail
Retail
Context
The primary objective was to improve the design of email templates to increase loyalty club memberships. The project focused on redesigning the layout, visuals, and messaging to enhance engagement and drive sign-ups.
Context
The primary objective was to improve the design of email templates to increase loyalty club memberships. The project focused on redesigning the layout, visuals, and messaging to enhance engagement and drive sign-ups.
Context
The primary objective was to improve the design of email templates to increase loyalty club memberships. The project focused on redesigning the layout, visuals, and messaging to enhance engagement and drive sign-ups.
Stack
Market & Business Vision
Loyalty starts with connection. By aligning email strategy with broader marketing goals, we improved open rates, boosted engagement, and turned simple emails into powerful relationship-builders. The result? A loyalty program that truly felt rewarding.
Market & Business Vision
Loyalty starts with connection. By aligning email strategy with broader marketing goals, we improved open rates, boosted engagement, and turned simple emails into powerful relationship-builders. The result? A loyalty program that truly felt rewarding.
Market & Business Vision
Loyalty starts with connection. By aligning email strategy with broader marketing goals, we improved open rates, boosted engagement, and turned simple emails into powerful relationship-builders. The result? A loyalty program that truly felt rewarding.
Design Goals
An email should feel like an invitation, not an interruption. We revamped templates for visual appeal, optimized layouts for engagement, and crafted personalized messages that spoke directly to users driving sign-ups with clarity and charm.
Design Goals
An email should feel like an invitation, not an interruption. We revamped templates for visual appeal, optimized layouts for engagement, and crafted personalized messages that spoke directly to users driving sign-ups with clarity and charm.
Design Goals
An email should feel like an invitation, not an interruption. We revamped templates for visual appeal, optimized layouts for engagement, and crafted personalized messages that spoke directly to users driving sign-ups with clarity and charm.
User Insights & Behavioral Patterns
Inbox fatigue is real. We balanced stunning design with sharp, concise messaging to keep readers interested. Mobile-friendliness was non-negotiable. Every email had to look flawless, no matter the screen.
User Insights & Behavioral Patterns
Inbox fatigue is real. We balanced stunning design with sharp, concise messaging to keep readers interested. Mobile-friendliness was non-negotiable. Every email had to look flawless, no matter the screen.
User Insights & Behavioral Patterns
Inbox fatigue is real. We balanced stunning design with sharp, concise messaging to keep readers interested. Mobile-friendliness was non-negotiable. Every email had to look flawless, no matter the screen.
Artifacts
This collection showcases a series of email templates designed to drive loyalty club memberships, as well as tailored email campaigns for B2B customers. Each template focuses on optimizing user engagement and conversions through visually compelling design, clear messaging, and personalized content. The goal was to create a cohesive set of emails that effectively communicate value to both individual consumers and business clients, fostering loyalty and encouraging action.
Artifacts
This collection showcases a series of email templates designed to drive loyalty club memberships, as well as tailored email campaigns for B2B customers. Each template focuses on optimizing user engagement and conversions through visually compelling design, clear messaging, and personalized content. The goal was to create a cohesive set of emails that effectively communicate value to both individual consumers and business clients, fostering loyalty and encouraging action.
Artifacts
This collection showcases a series of email templates designed to drive loyalty club memberships, as well as tailored email campaigns for B2B customers. Each template focuses on optimizing user engagement and conversions through visually compelling design, clear messaging, and personalized content. The goal was to create a cohesive set of emails that effectively communicate value to both individual consumers and business clients, fostering loyalty and encouraging action.
Deliverables
Deliverables
Deliverables
B2B customer order updates
Order confirmation
Shipped
B2B customer order updates
Order confirmation
Shipped
B2B customer order updates
Order confirmation
Shipped
Key Results & Takeaways
Key Results & Takeaways
Key Results & Takeaways
Recent Work
Available for Work
Available for Work